Highlighting the imperative necessity of the data gathered from any source to be aggregated in such a way allowing their presentation or evaluation without intermediate processing, heterogeneous reports and elaboration. Emphasizing on the fact that the data belongs to the company so their structure must be disclosed in uncommitted access, regardless of wherefrom they come and how they are stored.
The In-house applications and the processing of the consolidated information could provide adaptable composite targeted reporting, in a quite affordable and efficient manner.